Through considered design and illustration, I aim to connect, inform, and inspire. I want my work to be more than a decoration, but a vehicle for positive change. My goal is to always work for greater inclusion, and stay true to eco-design principles.
The most important part of my process is to really listen to my clients' needs. Finding their unique identity means tapping into their core message, and their ideal audience. If the result suits my client – rather than look like 'my style' – then it's a winner!
In 2004, I graduated from WSU with a BA (Design) with Distinction. I gained valuable experience in property marketing and brand communications with Holcam Creative and The Property Agency. I became the Signage Coordinator, then Design Manager, of Sydney Festival (2011-12) which was a challenging, wonderful, life-changing experience. Next, I enjoyed the creative buzz of the Design team at the Sydney Opera House. In 2013, I stepped out as a freelancer (and a new mum) – serving clients such as City Recital Hall, Darwin Festival, Sydney Opera House, Novel Creative, Darlinghurst Theatre Company, Eat Gourmet, Fairfax, Horticulture Australia, The Connect Agency, Melinda Schneider and many more. I've been mentored by some of the industry's finest, guided talented Interns, and collaborated with inspiring creatives. One lucky lady. Now, I live, work and play amongst the gorgeous coastal beauty of GuriNgai Country.