Branding

The Connect Agency – Re-Brand

This fabulous agency asked me to refresh their brand – to reflect their new services: influencer collaborations, talent management & public relations. This boutique, dynamic team has both experience and youth. They serve their clients with creativity and enthusiasm. I was inspired by the tenacity and sensitivity shown by Megan Rose and her team during our briefing session – and set about to capture that duality in the typeface, colour palette and motifs.

The Connect Agency – Proposal Template and Social Media Assets

Brand Values: Connection, Family/Home, Health/Wellness, Professionalism, Luxury/Quality, Creativity. Point of Difference:  Experienced, Transparent, 'Breath of Fresh Air', Mature & Young, Tenacious, Vibrant.

iQhr – Brand Design
The task was to make a strong, modern and simple brand to reflect the no-nonsense human resources services offered. It was a pleasure to create this concept, typography, and finished art.

iQhr – Collateral Rollout

The layouts were constructed to feel fresh and free. Negative space is key. It keeps things elegant and uncluttered, so that the core message can be clearly communicated. 

Indy Bindy – Re-Brand

Indy Bindy needed to connect strongly with indie designer fabrics. This was a departure from the original concept (children’s clothing). The aim was to elevate the brand to reflect the luxury of the fabrics, and the passion and dedication which goes into their creation. There are two parts to the business: FABRICS and a SEWCIETY membership. 

Brand Values: Connection, Growth, Fun, Environment, Anit-Racism, Equality.

Goals: Colour, fun, vibrancy.

Indy Bindy Fabrics – Brand Design

Melinda Schneider (MPOWER) – Tee Designs

Melinda Schneider approached me for to design a range of tees for her company MPOWER. Three tees featured song titles in script which was hand drawn with a calligraphy brush. The fourth design shows a continuous line portrait, which I illustrated with brush and ink.

City Recital Hall – Peter and the Wolf Flyer

I loved working with the City Recital Hall  to create this piece for their orchestral production of Peter and the Wolf. The brief was clear: engage children in the audience with a fun activity flyer. The characters were sketched by hand and then painted digitally in Photoshop; the Colouring-In poster on the reverse was crafted in Illustrator; and the whole thing came together using InDesign, based on the stunning brand design by Alphabet. It was a hit!

City Recital Hall, The Conductor and the Clown Flyer

This Kids Activity Flyer for City Recital Hall was such a success, it's become an tradition. I created the illustrated versions of the Conductor (George Ellis) and the Clown (George Washingmachine) in pencil, then made the Colouring-In outline in Illustrator. The Spot the Difference activity was sketched in pencil and digitally painted in Photoshop. Seeing the children enjoy this piece was a highlight of 2017! Such a hoot!

Horticulture Australia, Australian Chestnuts – Branding / Illustration.

The mission was to refresh the existing Australian Chestnuts A6 flyer with a new palette, sketchy aesthetic and interesting printed format. Another beautiful collaboration with Em Cooper from Novel (novel.tv) who managed the account, while I worked on the concept and illustration.

Eat Organic Yoghurt – Shelf Wobbler and Banner

Eat Organic Yoghurt wanted a fun, hand-drawn aesthetic to highlight their award-winning product – illustrated here on a pop up banner and shelf wobbler.

City Recital Hall – Promotional Material

It is always a pleasure to extend and implement the beautiful brand work by Alphabet Studio. Here are some bespoke promotional pieces for City Recital Hall.

Eat Gourmet – Website

I was asked to create a new, responsive website for Eat Gourmet, which includes the Eat Organic Yoghurt and Moosa All Natural Yoghurt brands. It needed to be clear and easy for users to either learn more about the products, 'get some' yoghurt or 'stock some' yoghurt. 

The team: Myself: Design (wireframes, navigation, icon illustration, photo retouching) and copy writing. Emma Paul: Development. Courtney King Photography: Lifestyle images. 

Lychees Australia – Re-Brand

The brief called for an enhancement of the look and feel, a new tag line and a fresh campaign to engage with the audience and increase brand awareness. The team consisted of myself (concept, typography and copy writing) and Novel (account management, concept development and photo retouching).

Fairfax Events – Sponsorship Proposal Document

The task was to refresh the Fairfax Events sponsorship proposal document. I took care of the concept and cover pattern. Account management and concept development by Novel Creative.

Eat Gourmet – Campaign

Eat Gourmet needed a simple, fresh campaign with a dreamy feel, centred on health, taste and family. The tenacious team consisted of Chauntelle Ready of Eat Gourmet (marketing/project management); Courtney King Photography (lifestyle images); Troy Simpson (product images); Emma Paul (web development) while I looked after branding, campaign design, photo retouching and copy writing. 

Sydney Opera House – Annual Report 2013-2014

The brief was to create a strictly monochromatic annual report; inspired by the unique architecture of the Sydney Opera House. The project was managed by Em Cooper of Novel Creative, whom I worked with to create the concept, style sheets, layout and finished art.